Brand management requirements for "Huashenli"
To enhance the brand's influence, affinity, and trust through branding around the "Brand Outline in Huashen", the following requirements are proposed in order to do a good job in branding
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Brand
temperature
With national sentiment in mind, we will make good use of China's high-quality and unique oil tea products to create "China's World Good Oil", promote excellent national brands to the world, and enable consumers to take pride in the rise of national high-quality brands.
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Brand
height
"Making China's world-class edible oil" is to stand at the forefront of the world's edible oil rankings in terms of quality. "Huashen Li" requires high standards and strict requirements in all aspects of work, to meet the height of the brand, and to work hard on "first-class".
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Brand
accuracy
All work in the entire industry chain of "Huashen Li" must strive for excellence and pursue the ultimate, aligning with "first-class brands".
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Brand
Length
As the saying goes, "the road is long and obstructed, the road is approaching, the road is continuous and the future is promising." In order to become a "first-class brand", it is necessary to have an indomitable and long-term spirit of perseverance. One must do well, and the other must not fail. In the process of brand establishment, mistakes should be allowed, but as few as possible, reducing the cost of making mistakes, and eliminating major and disruptive mistakes.
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Brand
thickness
By continuously providing high-quality products and services, establishing a good corporate image and accumulating a good public reputation. Through unremitting efforts to focus on talent cultivation and team building, we gather various outstanding talents and partners, thereby forming strong support for the brand. To continuously integrate advanced science and technology with innovation as the guide, consolidate the foundation of science and technology, ensure a leading position in the industry, continuously improve economic and social benefits, and ensure that the brand receives technical support. To become a "first-class brand", "Huashenli" requires an accumulation process of "money for time, time for space". It is necessary to continuously increase sales, reasonable expenses, achieve a virtuous cycle of funds, and support the "first-class brand" with sufficient funds.
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Brand
fineness
Without market and customer recognition, there can be no sales, and without sales, enterprises cannot survive. To provide customers with all good and thoughtful services, be meticulous and keep promises, so that customers can develop affinity and trust in the brand.
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Brand
reputation
The reputation of the brand covers all aspects of the "Huashen Li" architectural style, environmental hygiene, equipment and facilities, various packaging, promotional advertisements, corporate and employee image, which can be heard, witnessed, and felt, all within the scope of reputation management. The standard for reputation should conform to the image of a "first-class brand". All products must first satisfy themselves, and pass the inspection to achieve market satisfaction and social satisfaction. To create the value of beauty.
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Brand
width
The "Huashenli" brand should always adhere to the deep cultivation of the Camellia oleifera industry, through long-term continuous research and development, in order to explore the various natural values of Camellia oleifera, provide society with pure natural high-quality high-end health products and services, bring greater benefits to the industry, and bring more value to the brand. In the development of industries, we must achieve green, organic, environmentally friendly, ecological virtuous cycle, and fully and effectively utilize resources, and do a good job in the organic integration of the primary, secondary, and tertiary industries. In the process of brand establishment, we continuously precipitate brand culture and integrate excellent Chinese culture, oil tea culture, corporate culture, etc. into the brand culture.
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Brand
breadth
Good wine also fears deep alleys. We need to adopt various methods and utilize various media and platforms to promote the brand. We need to make every effort to carry out "real and effective" promotion, so that the market and consumers can know and understand the "Huashen Li" brand as much as possible, and gradually make the "Huashen Li" brand recognized by the market and users.